We help home design, building products and lifestyle brands earn coverage with both audiences that drive sales: the trade (dealers, designers, architects and builders) and consumers, from B2B trade titles to national design and lifestyle press. No layers, no learning curve. You work directly with people who know your category.
Our clients have been featured in
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For brands
Fractional PR leadership for manufacturers and product brands: media relations, launches, trade shows, expert commentary, influencer programs, brand partnerships, media training, crisis communications and AI visibility. Monthly retainer, or start with a 90-Day PR Plan.
For design and remodeling firms
For design and remodeling firms that know PR matters but never get to it. Five guaranteed expert placements and a press release with wire distribution over six months, built to help you show up in AI search too. One fixed price.
For do-it-yourselfers
Prefer to run your own PR? Learn how the pros pitch, plan and get published on our blog, or start with a Marketing & PR Roadmap from Designer Discussions.
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Mirjam Lippuner spent nearly 15 years running kitchen and bath PR at Kohler Co. You won’t spend the first three months explaining specification, dealers or KBIS.
Mirjam leads strategy and Nikki leads media relations, and both know the editors in this industry. No hand-offs to junior staff.
We reach the dealers, distributors, designers and builders who specify and sell your products, and the homeowners who buy them. Trade and consumer media need different stories, and we’re equally good at both.
Buyers ask ChatGPT and Google’s AI answers before they call. We make sure credible sources say the right things about you.
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“Over the course of just a few months, we realized placements in industry magazines and we saw our website traffic increase by over 50%. With Mirjam’s approach to partnership, we were able to significantly increase our sales, which ultimately led to a successful acquisition of our business.”
Adam Horwitz, Former CEO, QuickFitting
“For over five years Get Ink DIY was an extension of our marketing team at Speakman. Mirjam led PR for our product launches and brand visibility, helped bring partnerships to life, and built influencer programs that put our products in front of new audiences. She is strategic, creative, and a true pleasure to work with.”
Trisha Hibbs, Marketing Director, Speakman
“Working with Get Ink DIY was a great experience. Mirjam is easy to work with, supported us wherever we needed it, and always came to meetings prepared with thoughtful ideas to amplify our brand. She is a collaborative partner who brings fresh perspectives and proactive recommendations that strengthen and maximize the brand’s visibility.”
Erica Spatz, Director of Marketing – Brand & Channel, Bemis
Brands we’ve worked with
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Get Ink DIY is a senior-led PR consultancy for home design, remodeling and building products brands, including kitchen and bath, plumbing and HVAC, and lifestyle brands whose buyers overlap with ours. We handle media relations, product launches, trade show PR, expert commentary, press releases, influencer and brand partnerships, crisis communications and AI visibility strategy.
Sometimes. We also work with lifestyle brands whose customers care about how they live, at home and beyond, like adventure travel and outdoor brands. If you’re far outside that, a generalist agency is probably a better fit.
Not for earned media, and you should be wary of anyone who does. Get Quick Ink does guarantee expert placements, because those are defined commentary opportunities we keep pitching until they land.
Most clients start with a monthly retainer built around their launch and trade show calendar. We scope it after a strategy call, so you only pay for what moves your business.
It’s how often AI tools like ChatGPT and Google’s AI answers mention your brand, and what they say. Earned coverage and expert commentary are the strongest signals, so it’s built into every program we run.
One email a month on how home design and building products brands earn coverage and get found, in the media and in AI search.
Free when you subscribe: The AI Visibility Check, 10 questions to ask ChatGPT about your brand.
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Founder and Principal
More than 25 years in communications, including nearly 15 years running kitchen and bath PR at Kohler Co. Leads strategy for every client.
Senior Account Executive
A publicist who places home design and building products brands in national TV, top-tier publications and digital media. Leads day-to-day media relations.
Project Coordinator
Keeps client programs on schedule: timelines, task tracking, approvals and making sure every deliverable reaches clients on time.
Tell us what you’re launching or where you want to be seen. We’ll tell you what’s realistic.