How important is PR in your marketing mix? I know this is a loaded question for many depending on which of these categories you fall under:
If you are in category #1, you probably want to stop reading my posts. It’s okay - I wish you good luck. Or better, keep reading and you may just change your mind!
If you fall under category #2, I understand, but the good news is, it may not be as hard as you think. Most people start working with me during this “Novice” stage and move up quickly. Please read all the way to the end of this post.
For anyone in category #3, you are a “Doer” and oh-so-close to real media rock star success! You just need a little bit of help to move on to category #4.
Congrats to all category #4 PR stars - keep up the good work, and enjoy the results!
Wherever you land on the spectrum, there are undeniable reasons for taking PR seriously and integrating it into your business even during a time when social media seems to be stealing the spotlight from all other tactics. Here is why you should make PR a fixture in your marketing efforts:
From what I’ve understood over the last almost two decades of working with designers, the value of PR is not contested. The questions and doubts are usually much more centered around HOW to get it. And the answer to that is simple.
If you’d like to find out if your business is at a point where you “should” be doing PR and, if so, how you can do it without spending thousands a month on a publicist, set up a complimentary 30-minute call with me. I promise to give you my honest opinion and candid advice on what makes sense for your individual situation.