After last week’s note about taking advantage of HARO queries, I’ve received a number of questions about HOW you go about submitting a good pitch. If you missed last week’s content, HARO connects journalists seeking expertise to include in their content with sources (YOU!) who have that expertise.
It can be intimidating to write a pitch, I know it. But it’s not that hard if you just follow a few guidelines.
Here are my golden HARO rules:
These HARO submissions are great practice for other pitches because following the queries will help you understand what the journalists are looking for. And more importantly, it propels you into ACTION.
I may sound like a broken record, but trust me, press coverage doesn’t just miraculously appear. There is a reason it is also known as EARNED coverage!
P.S. In my programs, we talk about HARO tips and tricks constantly, and I always tell my Insiders that it does get easier and they will get coverage if they keep up the submissions. By now they do believe me because that’s exactly what they have experienced!
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