When interior designers think of getting press, it usually revolves around placing a project in a feature article in a design magazine. While that is a noble goal and absolutely doable, it’s a lengthy and involved process that can easily take close to a year, or even longer.
But, wait! There is an easier and more immediate way to get published.
Have you ever read a magazine or online article and wondered how the designers quoted in the article did it? There are a few ways it can happen but let me share the path of least resistance with you to get quoted as an expert by the media. If you take my advice and act on it, I will pretty much guarantee you that you will see your first expert mention in an article within the first month or two.
And I am not just saying this without proof. I have seen it happen over and over again in my Design PR Insider Membership. My rockstar members have been featured in outlets like the Wall Street Journal, Forbes, Apartment Therapy, Bustle, Family Handyman, realtor.com, All Recipes, and many more. Occasionally, even Architectural Digest, House Beautiful, and queries from international media like Homes & Gardens pop up!
Now, where does this all happen you ask? It’s a service called Help A Reporter Out (HARO).
What HARO Is
Why You Should Use HARO
How To Use HARO
Are you ready to become an expert and get press? Here are your next steps:
Happy HARO pitching!
If it seems like a lot of effort to constantly check your email and sift through hundreds of queries, I get it. In my Membership, I vet all the HARO queries and share only the ones that are relevant for interior designers.
This is a summary of last Friday’s Clubhouse chat in the Designer Discussions Club, which focuses on high-quality, hands-on marketing/PR/business content. To learn about upcoming topics of our weekly 12:30 pm Friday Rooms and get highlight summaries of the topics, you can join our free Facebook Group or follow our Instagram.