How to learn the foundations of DIY PR

Today I want to have an earnest chat about doing your own PR and getting your own ink. From my many conversations with designers I know that PR is important to them and that everyone understands the benefits of being featured in the press. But there are a lot of open questions - and preconceived notions - that prevent people from actually doing their own PR. 

A week ago I asked for the top questions on this topic and I am so grateful for all the responses. I noticed a lot of the same themes: how to approach PR overall, what goals to set, where to start, how to do it without spending a lot of time, and of course the ins and outs of pitching and getting placements.

The questions have definitely helped me finetune the topics I am covering in my upcoming course, but at the same time I was excited to see that most of them focused exactly on what I will be teaching: Laying the foundation to do your own PR, and doing so in a way so you don’t have to spend a lot of time or money.

DIY PR is amazing because it just makes sense. It’s not just for designers who are starting out their career, it’s also for more experienced designers who want a continuous stream of media placements. Really, it is for you if you are a designer at any stage in your business and are motivated to leverage the undeniable power of publicity.

Here is a sneak peek of what the Master DIY PR Course will cover. It is going to focus specifically on five steps and will consist of 5 live calls, plus a 30-minute one-on-one coaching call with me.

  • The Plan. You’ll learn how to use PR strategically to drive your business goals and position yourself so you stand out. In my experience, this is where a lot of people go wrong because they skip this step. You will learn how to set yourself up for success with a few basic steps.

  • The Target. There are a lot of media out there! You’ll learn how to select and find the right media to support your objectives and create a list of targeted media outlets and journalists. This will ensure that you don’t waste your time chasing media placements that may not help you get to your goals.

  • The Tactics. Media relations is an important piece of PR, but there are also other ways you can use to get exposure. You’ll learn about all the different tactics in the PR toolbox, so you can choose the ones that work for you. After this lesson, you’ll know exactly what options you have!

  • The Pitch. This is where a lot of people get hung up, but it doesn’t have to be hard! In this class, you’ll learn how to put together a simple but professional-looking pitch that helps you get noticed with the media.

  • The Results. Finally, why go through all this trouble to get coverage and then not use it?! In the last call, you will learn how to track your PR efforts and leverage the results in your own marketing to get maximum mileage from it.

  • BONUS. 30 minutes on the phone with yours truly to answer any questions and make sure you are ready and equipped to get your own ink!

I will offer this program at a significant discount for the first group of people who sign up. And just a heads up that there is a limited number of spots available to make sure I can pay attention to each individual participant. I will open up registration soon - stay tuned if you are interested.


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