Today I want to have an earnest chat about doing your own PR and getting your own ink. From my many conversations with designers I know that PR is important to them and that everyone understands the benefits of being featured in the press. But there are a lot of open questions - and preconceived notions - that prevent people from actually doing their own PR.
A week ago I asked for the top questions on this topic and I am so grateful for all the responses. I noticed a lot of the same themes: how to approach PR overall, what goals to set, where to start, how to do it without spending a lot of time, and of course the ins and outs of pitching and getting placements.
The questions have definitely helped me finetune the topics I am covering in my upcoming course, but at the same time I was excited to see that most of them focused exactly on what I will be teaching: Laying the foundation to do your own PR, and doing so in a way so you don’t have to spend a lot of time or money.
DIY PR is amazing because it just makes sense. It’s not just for designers who are starting out their career, it’s also for more experienced designers who want a continuous stream of media placements. Really, it is for you if you are a designer at any stage in your business and are motivated to leverage the undeniable power of publicity.
Here is a sneak peek of what the Master DIY PR Course will cover. It is going to focus specifically on five steps and will consist of 5 live calls, plus a 30-minute one-on-one coaching call with me.
I will offer this program at a significant discount for the first group of people who sign up. And just a heads up that there is a limited number of spots available to make sure I can pay attention to each individual participant. I will open up registration soon - stay tuned if you are interested.
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