On Friday the guest speaker on our weekly Designer Discussions on Clubhouse was Kyla Herbes, digital content creator and home decor blogger at the hugely popular House of Hipsters blog. She is also an incredibly savvy Pinterest expert with lots of insights from her time working at Pinterest (yes, she actually worked for them creating pins for brands) and her uber-successful blogging career.
Here is the gist of what she shared in the Clubhouse talk.
Pinterest is a visual search engine, not just a place where you pin your favorite things. Remember that you are a brand, so you need to act like a brand and focus on pinning what your audience likes, not only what you like.
Here are some tips for when you get started:
A few other things to keep in mind
Keyword, keyword, keyword!!! Include your keywords anywhere you can - title, description, image tags, overlay, and alt text.
Since most of you probably have an account, here are Kyla’s tips for optimizing it:
There were many more topics we touched on including affiliate links, how to convert people to your e-mail list, and how to get rid of those pesky white dots that lead people to buy products from brands totally unrelated to your pins.
For more Pinterest wisdom from Kyla, go to her House of Hipsters website and download her free guide “Dominating Pinterest - Tips & Trick For Pinning Like A Pro”.
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