Thanks, 2020. Hello, 2021.

It’s been one heck of a year. No doubt.

I am sure you have your own journal full of memories of this year - the good, the bad, and maybe, the ugly. It’s likely material for a best-selling novel with drama tucked in every corner of every page. I have mine too.

But as a realistic optimist, I like to focus on the positive things this year has brought me.

One of them is the fact that if it wasn’t for this year and the pandemic, I would not be writing this note to you.

When the pandemic kicked in at the beginning of this year, I quickly realized that as a self-employed PR consultant, my job security was more than shaky. Not that it is stellar in any corporate job these days. However, from my previous life in corporate, I vividly remember how the contractors were always the first ones to get cut if the numbers didn’t add up. It was definitely time to kick Plan B into gear.

As it happened, I’d been noodling a project for a good couple of years: Creating a way to help interior designers do their own PR without spending lots of time or money. And thanks to COVID I turned it into a reality and launched Get Ink DIY in May. 

I had no idea what to expect but it’s been so much fun working with my group of Design PR Insider members. It’s been amazing to see the successes, and experience the learnings for both them and me. My goal has always been to create something that genuinely serves my members and provides real value and I am hoping that’s what I am delivering.

It’s not perfect by any means, but the platform is getting better and better with every bit of feedback I get and am able to incorporate into the program. Later in the year I also launched my online course that covers the foundations of DIY PR for interior designers. Phew, that one had been sitting on my to-do list for a looong time. 

Not to say there haven’t been tough moments personally and professionally this year, but I am overwhelmingly grateful to 2020 for kicking my butt into gear and starting Get Ink DIY.

And, I am so appreciative of you being here and tagging along on the journey to getting more ink, whatever PR stage you are at.

All that said, I am completely ready to move on. 

Stay safe and may you and your loved ones be blessed in 2021.

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