I have been on the fence about whether or not to address this topic because, honestly, I wasn’t quite sure about what I would say. We live in a complex time and there is no easy, straight forward way to approach it. The pandemic, the racial reckoning, the political mess - it’s a lot to deal with for us as humans and communicators.
We’ve had conversations about this on my weekly coaching call for my Design PR Insider Membership, and I very much appreciate everyone’s perspective. Not having grown up here in the U.S., I sometimes feel like I am missing some of the experience and history that inform people’s perceptions of the issue who have always lived here, especially when it comes to the BLM issue. But I am open and ready to learn.
As a communicator, here is what I would say to you if you have a design business or another business in an industry not directly related to any of the hot topics:
Bottom line, do communicate, be authentic, be smart - and don’t obsess over it. If you say something well-intentioned and it is perceived the wrong way, remember that we are all human and just do the best we can. And, as Maya Angelou said, when we know better, we do better.
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