Why Self Promotion Is Hard

business public relations Jun 29, 2020

For over  20 years I have been promoting businesses, products, services, people, causes. From sports (soccer, of course!) to banks to mobile service providers to aids organizations to tech start-ups to engineered wood and designy things and people. Making other people and things look good in the media and elsewhere has been my professional life, and it’s gotten to be fairly easy because after a while you’ve mastered the tricks and tools and have built the relationships.

My comfort zone is in the background, coaching people what to say and do. I’m good at that. I have media trained plenty of top executives and savvy business folks, written presentations and speeches up the wazoo and organized countless media interviews.

Now, running a business of my own - starting with a direct sales business years ago and leading into my current consulting gig - has challenged me in different ways. Is still challenging me!

Not surprisingly, it’s much easier to help other people with their PR and encourage them to step out of their comfort zone than doing it yourself. This reminds me of what Brené Brown says: “If you aren’t in the arena also getting your ass kicked, I’m not interested in your feedback.”

So, here I am, taking my own medicine, writing blog posts, emails, posting on social media, blasting my name and picture all over, and doing webinars!

I just did a webinar last week, and low and behold, I actually really enjoyed it! The gracious host, Jason Lockhart from Kitchen and Bath Marketing Solutions, said he’d never had this much interest for a webinar yet. People in the design industry really want to know about PR. I'm taking that as really good news!

I thought I’d share the webinar with you since we talked in quite extensive detail about the approach designers can take to effectively do their own PR.

Here you go: https://www.youtube.com/watch?v=1mevPs0s53Q&t=930s

I’d love your feedback on it! Just email me, or leave a comment here or on YouTube.

I’m hoping this encourages you to step out into the arena yourself.

It does get easier!



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