Get Ink DIY Blog

When I ask interior designers what they struggle with the most when it comes to doing their own PR, the common thread in a lot of the answers is along the lines of:  Everything, I don’t even know where to start.

So, I thought I’d give you some pointers. Here are five basic steps you can take to get you started:

1. Go to the closest bookstore and buy a handful of magazines that you’d like to be covered in. Read them, and imagine where you would fit in.
2. Organize your projects, including photos, and think about which one would make a good feature in one of the magazines you researched.
3. Track down a contact at the magazine you identified.
4. Write a short email with highlights about the project you chose, an image link, and why you think the readers of the magazine would like it.
5. Send the e-mail.

This is what we call a pitch, in a nutshell. Pretty straight forward, right?

You're ready? Go for it! If you are not ready to give it a try, tell me what is holding you back....

As entrepreneurs and business owners, we wear many hats. It’s a lot to take on and handle on a daily basis - your actual business, interior design, or PR in my case, finance, operations, HR, tech, all the admin stuff, it never ends.

I am three years into being self-employed after many years of enjoying corporate perks like an IT help desk (I miss that!) or a corporate travel department (really missed that when I was stuck in Las Vegas for three days last year!). 

What I realized after a while of trying to do it all by myself is that it’s okay, no, it’s absolutely essential to ask for help.

I love learning new things, but there are just areas I will never be really good at, like graphic design, tech or, yikes, accounting. And even when I thought I couldn’t afford it, I brought in just a little bit of help for some of those areas, and it’s been worth every penny. I also believe in coaching and have been in different kinds of coaching and...