When I ask interior designers what they struggle with the most when it comes to doing their own PR, the common thread in a lot of the answers is along the lines of: Everything, I don’t even know where to start.
So, I thought I’d give you some pointers. Here are five basic steps you can take to get you started:
This is what we call a pitch, in a nutshell. Pretty straight forward, right?
You're ready? Go for it! If you are not ready to give it a try, tell me what is holding you back....
As entrepreneurs and business owners, we wear many hats. It’s a lot to take on and handle on a daily basis - your actual business, interior design, or PR in my case, finance, operations, HR, tech, all the admin stuff, it never ends.
I am three years into being self-employed after many years of enjoying corporate perks like an IT help desk (I miss that!) or a corporate travel department (really missed that when I was stuck in Las Vegas for three days last year!).
What I realized after a while of trying to do it all by myself is that it’s okay, no, it’s absolutely essential to ask for help.
I love learning new things, but there are just areas I will never be really good at, like graphic design, tech or, yikes, accounting. And even when I thought I couldn’t afford it, I brought in just a little bit of help for some of those areas, and it’s been worth every penny. I also believe in coaching and have been in different kinds of coaching and...