M's Musings

Dare To Be An Expert

It’s interesting how things come full circle. I have been doing PR for more than twenty years. Time really does fly, whether you’re having fun - or not. Kidding aside and being the optimist I am, most of my career in PR I would definitely list in the positive column when I look back. I’ve certainly learned a lot, traveled a lot, been to many tradeshows and events, written a lot, talked a lot, attended a LOT of meetings, build great friendships, and landed some very cool media placements along the way.

But you know what? There are still moments when I feel like a novice. There are so many things to know, and part of the wisdom that comes with experience is knowing what you don’t know. Do I know all the editors at all the design magazines? No, definitely not. (They keep moving around too!) Do I know how to write a pitch that 100% will turn into a placement? No, definitely not. (But no one does!) Do I meet all the pitch deadlines and is my...

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How to learn the foundations of DIY PR

Today I want to have an earnest chat about doing your own PR and getting your own ink. From my many conversations with designers I know that PR is important to them and that everyone understands the benefits of being featured in the press. But there are a lot of open questions - and preconceived notions - that prevent people from actually doing their own PR. 

A week ago I asked for the top questions on this topic and I am so grateful for all the responses. I noticed a lot of the same themes: how to approach PR overall, what goals to set, where to start, how to do it without spending a lot of time, and of course the ins and outs of pitching and getting placements.

The questions have definitely helped me finetune the topics I am covering in my upcoming course, but at the same time I was excited to see that most of them focused exactly on what I will be teaching: Laying the foundation to do your own PR, and doing so in a way so you don’t have to spend a lot of time or money....

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