M's Musings

HARO How-To

After last week’s note about taking advantage of HARO queries, I’ve received a number of questions about HOW you go about submitting a good pitch. If you missed last week’s content, HARO connects journalists seeking expertise to include in their content with sources (YOU!) who have that expertise.

It can be intimidating to write a pitch, I know it. But it’s not that hard if you just follow a few guidelines.

Here are my golden HARO rules:

  • Submit EXACTLY what the query asks for, nothing more and nothing less.
  • Keep it SHORT. Don’t spend hours writing a novel. All they are looking for are a few sentences max.
  • Write like you SPEAK. This is especially true if you feel like you are not a great writer. It’s fine! They are looking for content, not poetry!
  • Don’t OVERTHINK it. Write it down, and hit the send button. Done is much better than perfect.
  • Never include ATTACHMENTS of any kind - they will NOT go through.  If they ask for images, put...
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Low-Hanging Fruit

diypr public relations Nov 10, 2020

Today, I want to talk about a concrete way to get you some PR coverage. The dream scenario for every PR person or every person who does their own PR probably is that media are knocking at your door because they want to feature you, your brand and your product or service. It does happen, but it’s rare and usually the result of many years of doing proactive PR. 

That said, there is an easy way to get started! There are services out there that channel requests from journalists to potential sources. A little bit of the burden is still on you because you have to keep track of the queries to find the ones that are a fit, and of course, you have to submit your pitch.

The most popular of these types of services is called HARO, which stands for Help A Reporter Out. It was founded by a PR pro and now is owned by Cision, a PR software company. The good news is that it’s completely FREE, at least if you settle for the basic version, which sends you three emails a day with...

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