How important is PR in your marketing mix? I know this is a loaded question for many depending on which of these categories you fall under:
If you are in category #1, you probably want to stop reading my posts. It’s okay - I wish you good luck. Or better, keep reading and you may just change your mind!
If you fall under category #2, I understand, but the good news is, it may not be as hard as you think. Most people start working with me during this “Novice” stage and move up quickly. Please read all the way to the end of this post.
For anyone in category #3, you are a “Doer” and oh-so-close to real media rock star success! You just need a little bit of...