I've realized that one of the things designers are most interested in is to hear how their peers have managed to have media success and learn how it has impacted their interior design businesses. To paint that picture I decided to start a series of interviews with designers that have experience with PR and are open to share their successes, failures and lessons in using it. The goal is to provide inspiration, insights and learnings that can help you determine if and how PR may work for your business.
My first guest is Pamela Durkin, ASID, LEED AP ID+C, from Pamela Durkin Designs. I recently had a chat with her on Instagram about the power of PR and let me tell you, she's a pro. (And she has the best glasses!)
Please tell me the 3 most important things about yourself and your business.
Pam: I’m a 30-year design veteran. My clients are high net worth individuals who move to Naples, FL to enjoy their 2nd, 3rd or 4th home.
Are you constantly thinking about what to post on Instagram and panic if you don’t feel like you have enough - good - content? I know this is the case for a lot of interior designers. On the weekly calls I have with the members of my Design PR Insider Membership, Instagram comes up almost every week in some shape or form. How often should I post? Do I need to do videos and reels? Why don’t I get more engagement? Does it make sense to hire someone to help with my Instagram? And so on.
It’s a real issue for many interior designers. And since I am always keen on providing solutions for my clients on anything that relates to their marketing and PR struggles, I love to learn from other experts in the industry. There is so much out there, and podcast have become one of the main ways that make it easy to get really good information from top authorities in any industry. (Now, if only the days had more hours so you could listen to them all, right?!)
I am here to provide a...
Download my FREE in-depth guide that explains the 5 simple steps to get you quoted as a design expert in notable publication like Forbes, Apartment Therapy, Better Homes & Gardens and many more.