I've realized that one of the things designers are most interested in is to hear how their peers have managed to have media success and learn how it has impacted their interior design businesses. To paint that picture I decided to start a series of interviews with designers that have experience with PR and are open to share their successes, failures and lessons in using it. The goal is to provide inspiration, insights and learnings that can help you determine if and how PR may work for your business.
My first guest is Pamela Durkin, ASID, LEED AP ID+C, from Pamela Durkin Designs. I recently had a chat with her on Instagram about the power of PR and let me tell you, she's a pro. (And she has the best glasses!)
Please tell me the 3 most important things about yourself and your business.
Pam: I’m a 30-year design veteran. My clients are high net worth individuals who move to Naples, FL to enjoy their 2nd, 3rd or 4th home.