How important is PR in your marketing mix? I know this is a loaded question for many depending on which of these categories you fall under:
If you are in category #1, you probably want to stop reading my posts. It’s okay - I wish you good luck. Or better, keep reading and you may just change your mind!
If you fall under category #2, I understand, but the good news is, it may not be as hard as you think. Most people start working with me during this “Novice” stage and move up quickly. Please read all the way to the end of this post.
For anyone in category #3, you are a “Doer” and oh-so-close to real media rock star success! You just need a little bit of...
It’s been pretty much one year since I started Get Ink DIY (say WHAT???) and one of my favorite things has been learning something new almost every day. I’ve learned things about running an online business, which was all new and exciting, but I’ve also had lots of eye-opening moments about the interior design profession and how designers run their businesses.
Since PR and marketing are functions that are intended to support your business goals, it is absolutely critical for me to have a good grasp of all aspects of the interior design business. Except I will leave the actual design work to you. (Believe me it's better that way! I just painted the entire interior of my house white, that should tell you enough, lol.)
Because I love to learn new things, I’ve found our weekly Designer Discussions on Clubhouse incredibly interesting. I’ve taken some great nuggets of hands-on tips and honest advice away from each topic and speaker.
This past Friday was no...