Get Ink DIY Blog

As we are approaching the end of the year, I am sure you are starting to reflect back on this crazy challenging 2020. I don’t know about you but I am more than ready to move on to 2021!

I am a big fan of planning and goal setting - annually, monthly, weekly, even daily. In truth, I can go completely overboard with planning because the ideas keep coming, but I have to reign them in because it’s just me, myself and I running this show for now. And as Antoine de Saint-Exupery says:

A goal without a plan is just a wish. 

If you are anything like me, it helps to follow a system. It’s so tempting to just have dreams that live and flourish in your head, but since we are all running businesses, it’s imperative that we write down our plans and goals. It’s proven that just by doing so you increase your chances of actually following through. It’s something about the brain-to-hand connection that makes you more likely to stick to your commitment. But...

I have a few rules when it comes to how I show up on social media and in marketing my business, one of which is to stay away from religion and politics. That’s clearly not because I don’t have an opinion and beliefs. An old boss of mine once called me the most opinionated neutral person he’s ever met, ahem, and he may not be completely wrong.  (If you’re not following, it helps to know that I am from Switzerland.)

That said and knowing it’s Election Day today, making choices and decisions is something we do every day. Some are easy, some are hard. But all of them have consequences. 

Whether or not you do PR is obviously not a life-or-death decision and won’t decide the political direction of an entire country for four years but it does have an impact on your business trajectory. As Jim Rohn said, you cannot make progress without making decisions. 

In politics, this means you choose a candidate and cast a ballot. For your PR, it also...