Are you feeling overwhelmed? And adding PR to your to-do list seems impossible for many reasons - but maybe it makes it even more overwhelming because you simply don’t know where to start?
I thrive under pressure. It’s ideal for me to have too much to do in order to function at my best. My guess is some of you are in the same boat. However, there is a fine line between healthy, positive stress, and negative overload. So, how do we create or preserve that healthy balance?
As business owners, we are juggling a lot of things, often wearing all the hats. In my experience, if I’m feeling overwhelmed it’s usually because I’m not organized enough and I don’t have my priorities straight. Meaning, I’ve let my inbox fill to overflowing and my task lists (yes, plural) are spread out in a crazy combination of sticky notes and Google tasks. At that point, it seems impossible to add one more thing. And maybe you are there with me, even if your list...
Fear of rejection is a big reason why a lot of people shy away from doing PR. We all have the need to feel loved and accepted. And this is true whether it’s on a basic human or on a professional level. When you pitch something to an editor - especially your own story or work -, you put yourself in a very vulnerable place.
Our hustling self wants our work to be recognized, our talent and effort to be acknowledged. But the fear of rejection feeds on our deep-seated insecurity of not being good enough, even if in everyday life we are self-confident, accomplished professionals with heaps of accolades and success stories of satisfied clients.
PR, especially pitching, is very emotional. The high when your story gets picked up is sky-high, the low when your pitch gets flat-out rejected is like a punch in the gut. And there is no way to take that volatility away.
The harsh reality is that most PR pitches get rejected. I know, it stinks. Some of them are simply bad, but there are...
When it comes to doing your own PR, getting started is hard. But keeping going is even harder.
At the beginning, you are all fired up and motivated, pitching away. But then you get a no, or two, or three, or worse, don't hear anything back at all. Poof, the energy and motivation drains.
But motivation is a myth. It fades more quickly than your summer tan. The tricky thing about PR is it doesn’t take a lot of effort, it only requires a little bit of time here and there - but consistently. And staying consistent is hard, really hard. It takes commitment to stick with it, not just when you’re fired up, but when you’re busy, tired and overwhelmed with life and work stuff.
There is no instant gratification. PR is a marathon, not a sprint. It needs to become part of your business routine like paying your bills or posting on social media. You have to show up and keep showing up, even, or especially if you’re not seeing results. Because they are likely just...