The terms press kit or media kit float around often when the topic of PR comes up. You may wonder what exactly they are, and if you need one. Let’s dig into this a bit.
Many people use press kit and media kit interchangeably, but no matter what you call them, there a couple of fundamentally different kinds.
A media kit is a packet of information that magazines and a lot of bigger blogs use to sell advertising and sponsorships. It usually includes information about their audience and reach, the types of ads and promotions they are offering, and pricing. Sometimes it includes an editorial calendar, which is the only connection with PR, otherwise it is a sale tool.
A press kit is also a packet of information, but it’s designed to provide background and content information to the media. Journalists use it when they are looking for content to write stories and articles.
Brands and companies use press kits to release comprehensive bundles of...