Get Ink DIY Blog

How important is PR in your marketing mix? I know this is a loaded question for many depending on which of these categories you fall under: 

1. You don’t think PR is helpful for your business.
2. You think getting press would be nice but you just can’t fit it in.
3. You dabble in PR but don’t have a consistent and long-term plan.
4. You prioritize PR, work it actively, and get regular media coverage.

If you are in category #1, you probably want to stop reading my posts.  It’s okay - I wish you good luck. Or better, keep reading and you may just change your mind!

If you fall under category #2,  I understand, but the good news is, it may not be as hard as you think. Most people start working with me during this “Novice” stage and move up quickly. Please read all the way to the end of this post.

For anyone in category #3, you are a “Doer” and oh-so-close to real media rock star success! You just need a little bit of...

When interior designers think of getting press, it usually revolves around placing a project in a feature article in a design magazine. While that is a noble goal and absolutely doable, it’s a lengthy and involved process that can easily take close to a year, or even longer.

But, wait! There is an easier and more immediate way to get published.

Have you ever read a magazine or online article and wondered how the designers quoted in the article did it? There are a few ways it can happen but let me share the path of least resistance with you to get quoted as an expert by the media. If you take my advice and act on it, I will pretty much guarantee you that you will see your first expert mention in an article within the first month or two.  

And I am not just saying this without proof. I have seen it happen over and over again in my Design PR Insider Membership. My rockstar members have been featured in outlets like the Wall Street Journal, Forbes, Apartment Therapy,...